If you haven’t heard the news already, open a new tab and just take a quick peek on social media.
Trending all over Twitter and news outlets across the country, you guessed it…
The Impossible Whopper.
If you’re not sure what the Impossible Whopper is, I’m here to help!
A 100% meatless and beef-less burger recently rolled out by fast-food giant Burger King. Their partnering up with a company called Impossible Foods, who makes the “Impossible Burger.” Together they’ve created a new plant-based whopper that tastes just like the real deal!
Impossible Food’s mission?
To save the earth by eliminating meat consumption. Impossible Foods makes meat substitutes out of plants that taste the same as meat!
How is this possible?
Impossible Foods says their meatless-burger is all thanks to a tiny molecule, known as Heme.
“Heme is what makes meat taste like meat. It’s an essential molecule found in every living plant and animal — most abundantly in animals — and something we’ve been eating and craving since the dawn of humanity.”
By combining plant-based heme and a list of other plant-based ingredients like soy protein, coconut oil, sunflower oil, yeast extract, and a whole bunch of other weird names, we’re left with a patty that looks, tastes, and even smells like meat!
Truly incredible how far science has come! If you told people even just 5 years ago that fast-food restaurants like Burger King and Subway would be carrying meatless burgers and subs that taste like meat, everyone would laugh!
Yet here we are!
What Does This Mean For Veganism And The Planet?
Well, on one side, this is amazing!
It’s crazy to think that a joint like Burger King, whose menu is filled with meat-based meals, is willing to jump into the deep end of ‘fast food veganism.’
This is the dawn of other major food corporations and restaurants to incorporate more plant-based meals!
It’s almost certain now that McDonald’s will respond with their own plant-based burger!
And rumor has it that they’re already working with the company Beyond Meat to bring the Beyond Burger McDonald’s version to all 50 states!
And who knows, maybe we’ll all be chowing down on some plant-based chicken nuggets/chicken sandwiches within the next year.
The possibilities are truly endless!
More and more restaurants have already adapted their menus to the vegan and vegetarian diet. The same weekend I ate the Impossible Whopper, I stopped in at the Hard Rock Café for lunch. And lone behold, they had the impossible burger as well!
Just a short while ago, the only thing vegans could eat on the menu was a salad or side of fries… how miserable was that?
But now that veganism is a trending subject, people are becoming more aware of dietary restrictions as well as the overall goal of veganism!
What does this mean?
That more and more people will become educated and continue to choose a vegan lifestyle.
In 2018, it was recorded there were around 1 million vegans in the U.S. In 2016, that number was only around 250,000.
To think that vegan has nearly quadrupled in 2 years is insane!
And now that fast food restaurants are going vegan as well, there are no limits to see how many vegans there will be in the next 5 years!
Veganism is surely and slowly going to be a revolutionary movement that takes over the world.
On The Other Hand…
The other point of view is that this stuff is still unhealthy.
And don’t get me wrong. I eat substitute meat once in a while as a cheat meal and I love it!
I’m all for plant-based burgers and substitute meat that doesn’t harm any animals and is super environmentally friendly. Going vegan is the best way we can take a huge chunk out of global warming and rising sea levels.
But this is still fast food, and regardless, these “meat substitutes” are not super healthy. Just because something is ‘vegan’ does not make it healthy.
These meat substitutes are still heavily processed and high in sodium, which is a big issue among our food today, especially with the American diet.
Over 1/3 of the U.S. population is labeled as overweight.
Yes, you can still be vegan and overweight or obese. And yes, veganism can be unhealthy if you eat an unhealthy diet.
I’ve always been a big proponent of eating ‘real’ whole foods. The kind you can eat raw or with little preparation! The fewer steps to your plate, the healthier the food is.
Regardless, this is a step in the right direction, and I’m super excited to see these fast food giants going vegan! We’re certainly on the right track!
The Impossible Whopper Review
Since the hype train is real, I had to go into Burger King and give the plant-based patty a try.
I’ve tried the Impossible Burger before, and I will admit, it’s quite tasty. But I’ve never had it at a fast-food restaurant like Burger King. I wanted to see how the quality stood up compared to the other times.
While I was waiting in line, I scanned the menu, and right front and center was the Impossible Whopper with text going down the screen “100% Whopper. 0% Beef.”
I guess Burger King is happy and proud to promote their newfound success in the plant-based lifestyle! Score 1 for veganism!
PSA: Make sure you order without cheese. I believe cheese is optional on the Impossible Whopper, but I’m not sure what the policy is about asking customers if they would like cheese or not. Other than that, I just asked for lettuce, tomatoes, and pickles.
The Impossible Whopper has it’s own specific wrapping paper to distinguish that it’s the plant-based version which is pretty cool.
Overall, I believe the price of the meal with fries and a drink is the same as a regular whopper, around $5.59 in my neck of the woods.
Does the Impossible Whopper taste good?
Yes, it does! I did enjoy it, it is tasty.
Like I said, I enjoy consuming fake meat from time to time.
It gives my metabolism a break and almost shocks my body (in a good way).
But other than that, what can I say….it’s fast food. The quality really isn’t there.
The bun is a little moist, the tomatoes are meh, and the pickles are rubbish.
I could prepare my own “Impossible Whopper” at home and make it taste 10 times better. If you gave me the Impossible patty and let me go shopping for my own tomatoes, pickles, vegan cheese, bun, and lettuce, it would be a world’s difference. If you’re a true vegan, you’ll stick to whole-based organic foods that are not processed.
One thing I do wish is that the burger came with a slice of vegan cheese.
Of course, we’re still in the beginning stages of fast-food restaurants going vegan, so more vegan options, including vegan cheese, is likely to come down the line.
Would I Eat It Again?
If I came to it. It’s not on my list to go back to Burger King.
Even if I ate meat, I would never eat at fast food places like Burger King and McDonald’s, so now that these massive companies are carrying plant-based alternatives, I’m still not changing.
The industry is going to have to do a major re-haul if I’m going to be a customer for fast food.
Then again, people don’t go to fast food joints for the incredible quality. They go because it’s tasty, convenient, and cheap.
And as far as I’m concerned, that’s never going to change.
This new plant-based Whopper is a breakthrough.
This is so much bigger than fast food.
This means a lot for our planet, the animals, energy, water consumption, health, obesity, deforestation, and greenhouse gases!
So if you’re interested, go and give the Impossible Whopper a try. It won’t hurt, and you’ll help the vegan cause!
And don’t worry, it’s not just vegans/vegetarians who are trying it, plenty of meat-eaters are trying out the Impossible Burger as well.
For vegans, this is a giant leaping bound in the right direction, but it could be the paving way for many other food corporations and individuals to embrace veganism.
I guess the world really is turning vegan!
Who knows, by 2050, a quarter of the population could be 100% plant-based!
What we once thought was impossible, is impossible no more…